Business Development Manager

Full-time Position

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As the Business Development Manager, you will be responsible for overseeing onboarding of all third-party partnerships that drive traffic to Genetworx products (both online and offline). Reporting to the Senior Vice President of Marketing, this position will be responsible for helping drive growth through building our strategic affiliate partnership network.

You will be well-versed in managing marketing campaigns and have experience negotiating deals using all media buying metrics (CPM, CPC and CPA), and backing those metrics into a cost per acquisition goal, both online and offline.

This position will NOT involve managing partner performance, but rather, focus on researching and onboarding new affiliate marketing partners/vendors and managing the business development pipeline in a scalable, automated manner.

To be successful, you will have a minimum of 2 years of experience with onboarding affiliate marketing partners, are familiar with the legal onboarding process (signing NDAs and MSAs) and media buying metrics and have used software platforms (SalesForce or HubSpot) to manage pipelines.

Responsibilities:

Tasks involved will include, but are not limited to:

  • Researching potential strategic partners that align with GENETWORx products/services.
  • Assisting with legal document execution
  • Designing and managing a business development CRM with custom fields.
  • Negotiating deal metrics that back into ROI goals.
  • Attend marketing conferences related to Affiliate Marketing.

Requirements:

  • 2+ years of experience in direct-to-consumer or e-commerce marketing/customer acquisition/affiliate program management and/or B2B business development.
  • Experience using SalesForce or Hubspot.
  • Experience with administrating standard legal agreements (Master Services Agreement and Non-disclosures)
  • Experience working in the healthcare/wellness vertical, a plus.
  • Prior relationships within Tier 1 affiliate marketing networks (Rakuten, ShareASale, Commission Junction, etc.), top tier affiliate marketing agencies and/or large database companies, a plus.

Who you are:

  • A self-starter with a passion for affiliate marketing.
  • Flexible, focused and curious.
  • Highly organized, with strong written and verbal communication skills.

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